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Facebook Just Got Reactive

Posted by amustard on February 24, 2016



You may have noticed some new game-changing options available to you while browsing Facebook this morning.

Earlier today, Facebook officially launched their much anticipated feature called Reactions. This is less of a NEW component to the social media service as it is an improvement to the iconic ‘Like’ function, where users can indicate their approval of a post or the message contained in the post.

There are now five additional emotions you can use to ‘react’ to someone’s post, hence the name Reactions. This is very important to the evolution of social media as it improves the way we communicate with each other.

This new set of options includes the following;

  • Like
  • Love
  • Haha
  • Wow
  • Sad
  • Angry

Although there is no ‘dislike’ option – a preference many users have been asking for since the early days of Facebook – this gives users a more direct way to indicate their specific emotions for unique situations. 

For instance, if your old roommate posts that his old car has finally bit the dust – instead of ‘Liking’ the post (because you don’t really LIKE that news) you can indicate that you are ‘Sad’.

Another example - sometimes I will see a (somewhat offensive) joke on Facebook that will make me laugh. I don't necessarily ‘Like’ the content of the joke, but to show that I find it funny – I can now ‘Haha’ it.

Which brings me to my next point - this new feature will undoubtedly have an impact on the way we talk. Facebook is such a large part of society now, that when you’re asked if you ‘Liked’ something, even without the context of Facebook in the conversation, you know that you are being asked if you clicked ‘Like’ on a certain post, product or event. With these new Reactions, we are going to be saying phrases like “Did you ‘sad’ it?” or “I just ‘wow’ed your latest post”.

Although this might seem like a small tweak to the ‘Like’ function – this is an upgrade Facebook took very seriously before releasing to the public. The launch of this feature was preceded by over a year of research and testing.

The design of this new feature is very friendly. Facebook seems to be taking advantage of the popularity of emojis - they are colourful, animated and not too intrusive. You can find these options in the same place you used to find the ‘Like’ option, which - as a reminder to those who do not like change – is still available.

If you are an analytical person, these Reactions give you measurable data for your Facebook posts. Similar to the ‘Like’ function, you will see how many of each Reaction were given for each post. You could tell an interesting story and instead of receiving feedback of just who ‘Likes’ it – you could see how many people thought it was funny, or sad or surprising (‘Wow’).

Do you think the reactions function will expand to include other emotions? I could use a ‘hungry’ option to use on the hundreds of food dish posts I see on my timeline. It would be cool to call someone out with a ‘creepy’ Reaction when reading some unwanted comments on pictures.  How about a ‘TMI – too much information’ reaction when people are too open with certain… well if you are on Facebook, you know exactly what I am talking about.

If you don’t have the ability to use Facebook Reactions yet, follow this helpful guide from Mashable to get access to this new feature by clicking HERE.

Here at Execulink, we ‘Love’ the ‘Love’ option and are looking forward to seeing our followers ‘Love’ our Facebook posts in the future. Click HERE to see our page, make sure you follow us for more content that you will ‘Love’. 


Andrew Mustard, Marketing Coordinator

Devoted Leafs fan through the good and the bad - mostly bad. Born and raised in Stratford, Ontario - with more swag than Bieber. Success isn’t a maybe - it’s a must.