What does Red & Blue mean to you?

Unfortunately for most consumers, it means they may have been forced into believing there are only two choices for telecom services in Ontario. And really - who could blame them? Everywhere you turn, every media channel, every touch point- there they are: Red & Blue, digging into their endless pockets and spending millions to bombard and ultimately confuse consumers.

Red & Blue’s media domination have limited the perception of choice for consumers in Canada. This is both arrogant and presumptuous, yet far too many people go with these two Goliaths without exploring the available alternatives. What nonsense: as you well know, there are plenty of smaller providers which are smart, lean, nimble, customer focused, and proud of what we have to offer!

So how do smaller telecoms beat Red & Blue, and how do we strive to retain your business?

Price is the obvious. Just who do consumers think will end up paying for Red & Blue’s unlimited marketing budgets and multi-million dollar ad campaigns? Smaller telecoms are sensitive to excessive costs, and seek to operate with maximum efficiency. We have to be smart with our spending. Just like you and your household.

In these technological times, a smaller provider is easily able to match the products and services of a much larger competitor, often implementing and delivering service in a far more timely manner. We don’t have size and clout, so we have to be smart, fast, nimble and highly responsive to your needs.

It’s not hard to see how smaller telecom providers can offer an entirely new world of customer service and accessibility. To us, every one of you represents an important piece of business. We can’t afford to take you for granted. And that means we’ll always treat you with the respect, appreciation, and attentiveness which you deserve.

Finally, our relationships are based on trust and customer focus. Not only do we value your support and your business, we want you to tell us how we can service you better; we need you to push us to be even better. There’s no doubt: it’s easy for customers to believe that they should to go with Red or Blue. But in a world of increasing competition, personal service and technological availability, it’s actually smaller telecoms which are the smarter choice. But then, you already know that.

As always, we value your comments and act on your suggestions, so please email them to: newsletter@execulink.com

In the August issue of Execunews we gave away 5 pairs of passes to River Edge Golf Club in Kitchener. All you had to do is submit an entry for a chance to win! We are happy to report that the lucky winners are Josie Hettinga, Ian Urban, Veronica Racolta, Susan Koenderink and Tracy Delaney. Thank you to everyone who entered and look for more exclusive giveaways like this in upcoming editions.

Execulink Telecom is committed to the personal development of youth in our local communities. As a result, we have established a scholarship program to assist young people advancing into post secondary education. The winners of the 2009 scholarship program, each receiving a $500 scholarship are:

Carol Cheyne of Cambridge
Candace Flater of Forest
Shannon Kelly of Forest

Although we are no longer accepting applications for the 2009 scholarship program, you may still apply for the upcoming 2010 scholarship program. For more information about this exclusive Execulink customer program or to submit an application please Click Here

Your Execulink Bill Got Overhauled!

On August 12th we launched a newly re-designed Execulink bill – with a goal of making your bill simple to understand and easier to get the information you need. You told us that it was time for a change, and we listened! To help answer any questions you may have about your new bill, please visit billing.execulink.com for an easy to read guide to the new Execulink Telecom bill format.