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The Top 10 Most Viewed YouTube Videos of July

Posted by cfeehan on July 28, 2016

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Happy Thursday, ladies and gentlemen, and welcome to July’s edition of the 10 Most Viewed YouTube Videos! We have a few seasoned veterans, like James Corden and Jimmy Fallon, and a couple of new additions to the list, like Katy Perry and YouTuber Casey Neistat. This month brought a mix of serious videos and funny videos, and even threw in some music videos. Get ready for this awesome pop culture playlist!

33,583,407 views

He’s back! James Corden has secured the #1 spot yet again on our list of the 10 most popular YouTube videos. This time, however, there’s a twist – his passenger isn’t a famous singer, it’s First Lady Michelle Obama! And she’s totally down-to-earth and awesome…other than the fact that she has only been in the passenger seat of a car once in the last seven and a half years, but we’ll let that one slide. The pair discusses White House nicknames, room service, and more, and at one point, Missy Elliott shows up for some unknown reason. It’s definitely a fun watch!

24,527,256 views

So many emotions! This video combines Katy Perry’s new song, Rise, with slow-motion footage from past Olympic games, and let me tell you, it’s pretty inspirational. It really gets you up close and personal with the athletes, and only begins to show what they must be feeling during some of the biggest moments of their entire lives. Plus, it includes new Katy Perry music, and I haven’t heard anything new from her in a long time, so that’s rather exciting. If you feel like getting pumped up for the 2016 Rio Olympic games happening in August, don’t miss this one!

18,361,909 views

We all know Justin Bieber by now, and whether you love him or despise him, it’s hard to deny that he occasionally comes out with catchy songs. I must say that this is one of them, which is probably why it’s one of the most-viewed videos of the month. It’s officially by Major Lazer, who released the hugely popular “Lean On” last year (the official video now has over 1.5 billion views…yes, BILLION), and just features Bieber and MØ. But since Bieber is a Stratford native, he’s the headliner in my mind. Keep representing that local heritage proudly, Biebs.

17,667,330 views

I must admit that I am not an avid watcher of superhero movies. I do like them every once in a while for the action and fantasy aspects, though, and it’s usually pretty easy to get immersed in the plot. After watching this trailer, I think that the upcoming Wonder Woman movie will be no exception. Although the comments section is already blowing up with concerns about the strong female lead (really, people? It’s Wonder Woman, what were you expecting?), it looks like it will be a thrill ride with a little bit of humour thrown in.

12,862,409 views

The “Wheel of Musical Impressions” series has become a constant on this blog. I guess people like to see famous people pretending to be other famous people! The guest this time was Céline Dion, who did a crazy good job at impersonating Cher, and was very into the game. Jimmy Fallon made some good attempts too, but when you’re up against Céline, it can be a little difficult to hold your own. 

10,421,156 views

When the first official trailer for Doctor Strange made our list for the top 10 YouTube videos back in April, I immediately put the film on my personal “to-see” list. Now that I’ve watched the second trailer, I’m positive – this is going to be awesome. In case you need a refresher, the movie stars Benedict Cumberbatch and Tilda Swinton, and is based on one of Marvel’s characters. It doesn’t look like your typical superhero movie, though; it feels a bit more “Inception” than “Avengers”, but I’m totally okay with that. Check out the trailer to see if you feel the same way!

5,516,430 views

Does anyone else feel educated? I feel educated. I also feel sad, though, because this video brought to light the way we allow our natural human curiosity to become more important than the lives of other creatures. This video pointed out something I had never really noticed before – the fact that there are no great white sharks in aquariums. It’s not that we respect them enough not to confine them in small spaces, though, it’s that we keep trying and they keep dying, usually after only a couple of days. I would definitely recommend watching this video even if you don’t have a huge interest in wildlife preservation or animals in captivity, because it’s super informative and interesting regardless.

4,661,977 views

These videos always make me feel the most second-hand embarrassment ever. In this particular one, Emma Roberts and Dave Franco are given earpieces, and a couple of guys in another room tell them exactly what to say and do throughout an interview about their new movie, Nerve…and they actually do everything! Dave has to answer a question by simply “meow”-ing, Emma has to awkwardly shake her head for like 15 seconds, and more, while the interviewers have no idea what’s going on. Watch the whole video if you feel like having a cringe-fest.

3,155,499 views

The “Honest Trailers” series is a popular one on YouTube, and for a good reason. The goal of these trailers is to show viewers exactly what to expect when they go into a movie – to make them as “honest” as possible. Essentially, they remove all of the flowery extras from trailers, and insert witty, sarcastic commentary instead. This particular trailer is for Jaws, and it’s great. It highlights things like the town’s awful mayor, which is something the real trailer wouldn’t necessarily touch on, and the movie’s weird obsession with showing legs – lots of legs. If you enjoy this video, there are many more just like it. Check out the full list of Honest Trailers here!

3,176,728 views

I cannot completely explain why, but this is one of the funniest things I’ve ever seen. I can’t get enough of these bad lip reading videos! I applaud the imagination and total randomness that goes into making them, especially when the media in question is a movie you watched as a kid (in this case, High School Musical). The video centres around the two main characters, Chorky and Lumpkinella, who are faced with typical teen problems, like trying to maintain their relationship despite the fact that one of them is a robot. Personally, I think the world needs more unrestrained nonsense like this. If you’re looking for a ton of laughs, don’t miss out on this video.

We can’t wait to see what kinds of videos August brings, and we hope you’ll be here with us to find out. Have a great long weekend, Execubloggers!

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Blogger-Karen-bio.jpg


Caitlin Feehan, Blogger & Editor


Converse have been my footwear of choice for the past 9 years, I’m convinced that all doors and sidewalks are conspiring against me, and I enjoy sticking my head out of the passenger window on long car rides.


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There’s not much else on this entire planet more popular right now than the mobile app, Pokémon Go. Whether you’re a player or a hater, you can’t deny the facts: like the study from 7Park Data which revealed that during its first week, Pokémon Go’s daily usage was twice as high of the Facebook app on Android. As any good marketing rep knows, when something is this popular, you can’t wait for in-app advertising or sponsored content to arrive. You strike while the iron’s hot in any way you can.

Here are a few creative ways businesses are “catching all” the Pokémon Go users:

  • Yelp added a feature to let consumers find restaurants or stores that have nearby Pokéstops, where players pick up random in-game goodies.
  • Simon Property Group addressed the decrease of mall shoppers by promoting mall Pokéstops via social media. Because many players use the mall’s Wi-Fi and are often asked for their email address to do so, there’s an extra benefit of data collection.
  • The car repair chain Service King updated their billboards to read, “Let’s not meet by accident-- #DontCatchAndDrive”. 

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Local businesses are also taking advantage of the app’s popularity. TWH Social, a restaurant in Kitchener, sets lures (will get into those soon) everyday at noon and 6pm, and each time a table of Pokémon hunters spends $30, they’ll set another lure! Also, if you check in on your phone at The Social and show them your caught Pokémon, they’ll give you a free bruschetta!

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So let’s get into some ideas that you can possibly use for your own business.

Become a Pokéstop or Gym

This is easily the best way to get players to your business. People travel in herds to Pokéstops and Gyms to get items and battle. The problem is, Niantic isn’t accepting submissions for new Pokéstops or Gyms anymore due to the overwhelming influx of requests. For now, you’ll just have to be patient and keep an eye on the situation.

In the meantime, you can still find ways to take advantage of nearby Pokéstop or Gyms with local advertising or by providing free Wi-Fi, charging stations or other real-life items people need on their hunt (“water, anyone?”). Any way you can connect your business to a popular Pokémon locale is good.

The Lure Module

If you are one of the lucky Pokéstops out there, the easiest way to get Pokémon Go users into your store is to purchase Lure Modules for your customers. A Lure Module is a community item you can purchase in the game which attracts Pokémon to your area for 30 minutes. Unlike Incense, which can only be used by whoever dropped it, a Lure allows all nearby users to see and catch the attracted Pokémon.

Here’s the breakdown. For your money’s worth, you’re going to want to purchase the most Pokécoins at once, which is 14,500 Pokécoins for $140.00. That will buy you 21 8-packs of lures, which is 84 hours of lure-time.  This makes each hour of lure time cost about $1.67. Not bad at all.

Social Media

Another easy way to change up your marketing techniques is to use social media. Even if your business is nowhere near a Pokéstop or Gym, you still probably have Pokémon in your area. Get people excited about rare Pokémon (find a handy rare Pokémon chart here) in your area by posting a screenshot on your feed.

Or better yet, use Pokémon Go like a referral program:

  • Tell users you'll pay for their Incense in return for some screenshots of any rare Pokémon that pop up in the vicinity of your shop.
  • Have them upload the picture and tag you on social media, so that their followers know about you too.
  • Promote the fact that you're rewarding users who find rare Pokémon at your business.

Sponsorship

You don’t have to get actively involved in Pokémon Go to attach your business to it. There are plenty of local events and gatherings that you can sponsor.  Here’s one that’s going on in London tomorrow that has already racked up a ton of sponsors.

The Breakdown:

  • Use a luring strategy to bring players to your business.
  • Create a charging station to take advantage of how the game drains battery power on user’s smart phones.
  • Promote how your business has free Wi-Fi for players to use.
  • Take your business on the road to popular Pokéstops or Gyms (great for fast food trucks).
  • Sponsor teams, events and tournaments.

Of course, in doing any of these tactics, you’re sure to run into naysayers who will inevitably point out the fact that this is all just a fad that is likely to go away soon. Although this may be true, it’s also worth noting that no marketing technique is evergreen. The best business marketers stay on top of trends and capitalize on them when they are at their peak. This one app is seeing an unprecedented amount of traffic that has rarely ever been seen before. Not only that, but when you connect with its players, you are creating a strong emotional bond with them by saying, “Hey, we’re into that too!” So even if you don’t see Pokémon Go driving sales in six months from now, the customers you make that connection with today are going to remember you tomorrow.  

Sources:
http://adage.com/article/cmo-strategy/p/304998/
http://www.inc.com/walter-chen/pok-mon-go-is-driving-insane-amounts-of-sales-at-small-local-businesses-here-s-h.html
http://www.androidauthority.com/use-lures-pokemon-go-704942/

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Candice Irvine, Marketing Specialist/Graphic Designer


I’m a games addict. I love them all, in all their beautiful forms: video games, boardgames, card games, party games, MIND GAMES. Nah, just kidding about that last one… Or am I?


Pokémon Go: One Trainer’s Tale

Posted by cfeehan on July 21, 2016

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As we get older, our priorities vary and our goals change. We seem to lose more and more of our free time to things like overtime hours, visiting the in-laws, or driving our kids to soccer games. That magical “Christmas morning” feeling even tends to fade as the years go on – you know the one I mean, because you still see it in the faces of your own children, nieces and nephews, or younger cousins. It’s characterized by the pure, uninhibited excitement and wonder that radiates from them when they know something amazing is about to happen, and for too many people, it disappears sometime between childhood and adulthood.

Wouldn’t it be incredible if there was a way to bring this feeling back into the lives of a huge percentage of adults? And not just on Christmas morning, but every day? I venture to say that Pokémon Go, the app that is sweeping the nation, is doing just that. Every time a player hatches a new Pokémon, evolves one of their favourites, or finds a rare one in the wild, it’s like a little, unexpected present that makes their day a little brighter and more exciting. And I can’t say that I see the harm in that.

If you take a look at last week’s blog on the basics of Pokémon Go, you’ll get a big-picture view of the app and how it works, as well as how it’s being received by the public. Just as an update: after only two days of being released, 1 in 20 people in the U.S. were playing. A few days later, less than one week after its release, the game became the most active mobile game of all time in the States, boasting 21 million active users. And now that the app is officially available in Canada, there’s a good chance that it will become just as popular here (if it isn’t already). I want to take the time to clear up some misunderstandings about the app, share my experience, and give some helpful tips to fellow trainers. 

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One of the common misconceptions about Pokémon Go is that it’s only for children. The numbers, however, paint a different picture: a recent study showed that 83% of players are aged 18 to 34. This couldn’t make more sense to me – this is the demographic that grew up playing Pokémon, probably on their original Game Boy or Game Boy Color – it’s only logical that they’re feeling a sense of nostalgia now that they can actually catch Pokémon in the world around them. I, for one, definitely fit into this category. I grew up obsessed with playing Pokémon on my Game Boy, watching Pokémon on T.V., and collecting Pokémon cards and figurines. These funny-looking creatures bring me back to my childhood, but this app lets me experience them in a whole new way.

Another way-too-common generalization I’ve heard is that everyone who plays Pokémon Go fits the profile of the stereotypical “guy who lives in his mom’s basement”: they’re jobless, single, have zero social skills, and have no chance at a successful future. Of course, the player demographic is diverse, but in our defense, literally everyone I know who plays has a stable full-time job and is socially competent. They’re even generally physically fit, because they have to be – this game requires players to walk multiple kilometers every day in order to hatch their eggs, find new Pokémon, and travel to gyms. In my case, I think I’ve gotten more exercise since the game’s release than I had in the month prior! My guess is that the people who hate Pokémon Go are the ones who have never played it, and they’re likely going to continue to make assumptions and over-generalizations – this is a common theme with large-scale game and product launches. So instead of trying to change things, here’s a trophy for those people to celebrate all the hard work they’ve put into disliking Pokémon Go. 

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Now, back to my story. It may sound crazy, but I have my phone out during every walk I go on. I’m constantly on the hunt for Pokémon in my area, and if I find one, I catch it by swiping up on my phone and subsequently, launching a Pokeball that captures it (on the first try, if I’m lucky). On the way, I collect items from Pokestops, and once I had finally levelled up enough, I started battling in gyms. This is the major point of the game; you want to train your Pokémon until they’re strong enough to take over gyms controlled by opposing teams. So far, I’ve won 40 gym battles. Not bad for a beginner, but I’d like to rack up a few (dozen) more!

Since I live near a university, I get to see the Pokémon Go hysteria first-hand. Some days, it’s like a zombie apocalypse. I’ll see 50 people standing in the same spot, staring at their phones, not saying a word to each other – it’s clear that they’re all there catching the same Onix or other super cool nearby Pokémon. Other days, I overhear people meeting fellow trainers and making new friends, and forming teams to go Pokémon hunting with. This is the kind of relationship-building that makes the app so cool to me. It’s bringing people outside and bringing people together, and I think that’s fantastic.

Of course, there has been some specific negative feedback about the app. While it encourages players to get out and get active, some are reporting fatigue and injuries caused by excessive exercise (yes, really). Some players are even running into traffic to catch rare Pokémon, then blaming their injuries on the app. But seriously, if you’re a reasonable human being, you know not to wander into traffic because an app tells you that there’s a Magikarp in the middle of the highway. So please, please be responsible for your own actions while using the app, and please be aware of your surroundings. Speaking from experience, it really isn’t that hard to walk and play at the same time without getting run over.

Now that you’ve gotten a run-down (too soon?) of my experiences with the app thus far, it’s time for a few tips and tricks to help you be the very best.

1. How to get Pikachu as your starter Pokémon

When you start the game, three Pokémon appear on the app’s interactive map – Charmander, Bulbasaur, and Squirtle – and you’re told to choose one. But there’s another, hidden option for knowledgeable trainers like yourself; if you walk away from these Pokémon enough (three times), they will respawn, and Pikachu will be with them. Then, you can choose him as your starter, and continue the game as usual.

2. How to choose your Eeveelution

Eevee is one of the game’s most popular Pokémon, and for a good reason. Eevee is adorable, and she has three different possible basic evolutions – Jolteon, Flareon, or Vaporeon. Most Pokémon Go players covet the elusive Vaporeon, as this evolution is supposed to be the strongest, but the evolution you get is totally random, and many players seem to be getting Flareons instead. But is it truly random? There’s a rumour going around that if you name your Eevee something specific before evolving it, this will affect what it evolves into. Take a look at the reference below:

  • If you want a Jolteon, name your Eevee Sparky
  • If you want a Flareon, name your Eevee Pyro
  • If you want a Vaporeon: name your Eevee Rainer

I can’t guarantee that this works 100% of the time, but it worked for me, and I’m now the proud owner of a majestic Vaporeon. So I’d recommend at least trying it out if you’re particular about your Eeveelutions.

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3. Best way to use your Lucky Eggs

Lucky Eggs are an awesome feature of the game, but they must be used strategically. When you’re using a Lucky Egg, a 30-minute time span begins wherein all XP collected is doubled. My suggestion is to wait to use this until you have a ton of Pidgeys, Caterpies or Weedles – Pokémon that can evolve with only 12 candies – then evolve them all at the same time. You’ll get 1000 XP for each evolution, and if you register any new Pokémon while evolving, you’ll get a whopping 2000 XP. I jumped almost three levels in 15 minutes using this technique, so I’d highly recommend it!

4. Augmented Reality feature

Although the augmented reality feature is cool, turning it off makes it a lot easier to catch Pokémon, and even saves your battery life!

5. Pokéstops

You can visit the same Pokéstop to collect items every 5 minutes. This is great news if there’s one accessible from your home or work (just don’t let anyone catch you – no pun intended).

I hope this blog has made you realize that Pokémon Go is not so much a game as it is a cultural revolution. This app encourages social interaction and exercise, and brings players back to a simpler time, when the hardest decision they had to make was whether they wanted a blue or white freezie. Catch ‘em all, my fellow trainers, and do so with your head held high.

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Caitlin Feehan, Blogger & Editor


Converse have been my footwear of choice for the past 9 years, I’m convinced that all doors and sidewalks are conspiring against me, and I enjoy sticking my head out of the passenger window on long car rides.


Essential and Affordable Summer Tech Toys

Posted by cfeehan on July 14, 2016

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Summer. The days are long, the sun is intense, and the heat can occasionally become too much to bear. But rest assured, this summer has the potential to be incredible – as long as you have the gear to keep you calm, cool, and…actually, mostly cool. Whether you’re the outdoorsy type, prefer to lounge by the pool, or get your kicks from cooking up the perfect backyard barbecue, we have a gadget for you.

LifeStraw Go

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This incredible invention is perfect for explorers who are always on the go. Hiking in the middle of nowhere, and your water bottle is empty? Canoeing the Grand River and too busy to make a pit-stop for refreshments? There’s no need to worry, thanks to the LifeStraw Go. The original LifeStraw is a powerful water filter in the form of a drinking straw, and the Go combines this technology with a classic water bottle design. All in all, you’re left with a water bottle that will filter any water, making it completely drinkable. Yes, that means lake water, puddle water, water from a random stream in the woods…it’s all safe. The filter removes 99.9999% of waterborne bacteria, including E-Coli, and 99.9% of waterborne protozoan parasites. All of the reviews are great (a.k.a. no one is catching terrible diseases from unsafe water), and for every unit sold, a child in a developing country receives clean drinking water for an entire school year. PLUS it’s only $29.95 USD. There really is no downside to this one.

Kisha Smart Umbrella

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No matter how much we wish for every day to be a sunny pool day, there’s bound to be rain at least a few days this summer. This is why the Kisha Smart Umbrella made our list. But this isn’t just any umbrella; it’s the smartest one I’ve ever encountered. You connect it to your phone, where it then provides you with helpful notifications. 

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For example, it lets you know if you need to bring your umbrella based on the weather forecast, alerts you if you ever lose your umbrella, and even helps you locate it on a map so that you can find it quickly if it is misplaced. The price comes in a little high at $99.95 USD, but for a high-quality umbrella that you literally can’t lose and has a two-year warrantee, that’s a small price to pay.

Ambi “Electronic Ice Cube”

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I can only imagine what must be going through your head. What on earth is an electronic ice cube, and why would anyone need one? Well, the name is a bit misleading. This product isn’t an ice cube at all, it’s actually a handheld personal cooling device with a metal plate that cools down to 10 degrees Celsius within 25 seconds. It’s advertised to treat migraines, minor injuries and more, but in the middle of the summer, I’d be most likely to use it whenever the temperature outside gets too high for my liking (so, most of the time. If you couldn’t tell, I don’t handle heat well). The price of personal comfort is only $49.99 USD.

SpinChill Portable Drink Chiller

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I must admit, I was a bit skeptical of this product at first. The concept is that you attach your lukewarm drink (pop can, wine bottle, etc) to the SpinChill device, put it in a cooler of ice, and let the device do its thing – spinning the drink around and around in the ice until it’s cold, which takes from 1-5 minutes, depending on the size of the beverage. Sounds crazy, right? My skepticism was turned around by the device’s 4.5-star review from over 100 customers. I assume they know what they’re talking about, so why not give the SpinChill a try? At only $24.99 USD, it might just be worth it.

Weber iGrill Smart Meat Thermometer 

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If you’re a master of the grill but also like to take time to socialize, you’re going to love the iGrill 2 meat thermometer from Weber. At first, it appears to be a regular meat thermometer, but looks can be deceiving. It’s another smart device that connects to your phone, so it obviously has to have more cool features. You insert the provided thermometers into the meat you’re grilling, then simply walk away. Your phone will alert you when your meat has reached the desired internal temperature, letting you know that it’s time to take it off the grill. This means no more waiting around the barbecue or checking in on your food every couple of minutes – now, you can peacefully enjoy the rest of the gathering while your iGrill does all of the work for you. Smart devices: making your summer less stressful, one app at a time. You can get the iGrill 2 for $99.99 USD.

Big Blue Mini Wireless Travel Speaker 

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Ah, an oldie but a goodie. The waterproof Bluetooth speaker isn’t anything new, but if we’re going for an inclusive list of summer tech here, it cannot be forgotten. The Big Blue speaker is waterproof, wireless, and compact. It is also Bluetooth enabled, meaning that you can connect it to any smartphone or other compatible device without any annoying cords, and play your music directly on the speaker. It’s simple, but it’s a classic. This device has great reviews and comes in at $49.99 USD.

Super-Softie Floating Cooler

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Have you ever been lounging in the pool or lake and thought, “I would love an ice-cold drink right about now”? Well, you’re not alone, and the popularity of the Super-Softie floating cooler proves that. This cooler floats along in your pool (or lake if you’re feeling adventurous) until you get thirsty. At this point, you can wade over, reach into the cooler compartment which holds 40 cans, and grab your drink of choice. And it can’t float far, as it has tethers at the front and back ends for tying it down. Laziness has never been this luxurious. Get it on the Brookstone website for $67.19 USD!

I hope we’ve made it clear that thanks to technology, summer comfort is something that everyone can achieve, no matter your activity level, heat tolerance, or hobbies. Make this summer one to remember, and don’t forget to wear your sunscreen!

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Caitlin Feehan, Blogger & Editor


Converse have been my footwear of choice for the past 9 years, I’m convinced that all doors and sidewalks are conspiring against me, and I enjoy sticking my head out of the passenger window on long car rides.


Pokémon Go is the New App Giant

Posted by cirvine on July 11, 2016

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I’m not going to lie—I never really got into Pokémon. There, I said it. I remember teasing my cousin for his card collection, dismissing his hobby as too childish to even consider. Give me the much more sophisticated Magic: The Gathering, and poo poo to your Charizards and Squirtles.

So when that same cousin introduced me to the Pokémon Go app over the weekend, I brushed it off with the same know-it-all arrogance I felt towards his Pokémon card deck. But that was before I saw the gameplay and realized how revolutionary it actually was. It’s undeniably and intrinsically… (dare I say it) cool.

If you don’t have a nerdy cousin or haven’t yet heard of Pokémon Go, let me break it down for you. Similar to the classic Pokémon card game, you’re trying to “catch ‘em all”. That is, you want to build up your collection of Pokémon creatures and use them to battle opposing teams. It’s the way you find Pokémon that is the cool part: through the use of GPS, your back-facing camera and augmented-reality (AR) graphics, the creatures are displayed on your phone as if they were actually there in the real world.

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Source: the Guardian.com

To catch Pokémon, you use your Pokéballs and swipe at the creature on the screen. If someone else catches it before you, no problem. There are tons of Pokémon to go around. They spawn up everywhere and often (but more so in large urban centers than anywhere else—sorry farmers). You can find them in the streets, in the park, behind your local grocery store...basically, anywhere. 

Once you have your Pokémon, you can improve their stats and experience by training them. That is, you battle them at friendly or enemy gyms (depending on your team), which are usually located at prominent real-world meeting places. Real-world places can also be “Pokéstops”, which are more like stores or caches that drop loot including Pokéballs, snacks for your Pokémon, and medicine for your wounded.

One of the best things about this game is that it ties the gamer back to reality—making him or her physically move around and interact in the real world, while still enjoying a game they love.  It’s basically taking the idea of geocaching to a whole new level. Moms and dads everywhere are rejoicing.

The fun and addictiveness of this game is exemplified by the overall success that Nintendo and Niantic have seen in the past week. Fortune’s website notes, “Shares in Japan’s Nintendo soared again on Monday, bringing market-value gains to $7.5 billion in just two days.” It’s also now on more Android phones than the giant dating app Tinder, and its rate of daily users is on par with Twitter. Again, this is after less than a week of being available, and it hasn’t even been released globally yet.

It’s also already having an interesting effect on small businesses. Check out this sign below from an Imgur user’s local indie clothing store upon finding they were a Pokéstop. Marketing genius!

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The sad part is, Pokémon Go is only available in the U.S., Australia and New Zealand right now.  Although originally planned for global release, Niantic Labs has decided to hold back due to overwhelming demands on their servers. But with the rollout of countries like Canada and Japan coming—one of the world’s biggest gaming markets—I doubt we’re going to see a drop in the app’s success any time soon. Even naysayers like me are rethinking our cynicism about the franchise. I’ll admit right now, I’ll be one of the first to download it when it pops up in my Google Play. Until then, I’ll have to live vicariously through my cousin. I think that’s called karma.

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Candice Irvine, Marketing Specialist/Graphic Designer


I’m a games addict. I love them all, in all their beautiful forms: video games, boardgames, card games, party games, MIND GAMES. Nah, just kidding about that last one… Or am I?