Humans of Execulink: Meredith Gillin

From summer student to Marketing Coordinator, Meredith has had an exciting journey at Execulink! With a passion for creativity and a knack for managing Fibre campaigns, she plays a key role in bringing high-speed Internet to new communities. Beyond her marketing expertise, she also brings a fun and vibrant energy to the team—especially during Halloween! In this Employee Spotlight, we dive into her career growth, daily responsibilities, and favourite moments at Execulink.

How long have you worked at Execulink and what is your current role?

I’ve worked at Execulink since June 2019 (5 and a half years) and my current role is Marketing Coordinator.

What’s a typical day like for you in your role?

I begin my day with a cup of coffee and oatmeal while reviewing emails and tasks that have come in through our CRM. Throughout the day, I am responsible for managing our campaigns for our Fibre and Hybrid Fibre builds. This includes reporting on new sales and following our communications storyboard for these communities.

Additionally, I oversee our traditional advertising initiatives, including billboards, radio ads, print ads, and more. This role involves developing relationships with vendors, creating compelling copy, and writing radio ad scripts.

How has your role and responsibilities evolved through your time at Execulink?

I started as a summer student and was fortunate to secure a full-time position. Initially, I was responsible for managing our events, social media, and writing blogs. I also managed our outbound sales campaigns for a period of time. Throughout my time here, I’ve been involved in many different functions within the marketing team, which has helped me develop a well-rounded skill set. My role has evolved significantly to what I’m doing now – I’m thrilled to be part of managing our Fibre communications, as bringing Fibre to new communities is central to Execulink’s success.

Can you share a memorable moment with your team or a unique aspect of Execulink’s culture?

My favorite memories with Execulink are always during the Halloween season! In my first year here, the Marketing and Project Management teams collaborated on a group costume featuring characters from Austin Powers. I love dressing up and seeing my colleagues embrace the spirit of Halloween as well. It truly reflects our playful nature – we work hard, but we also know how to have fun!

One year, instead of a group costume, I dressed as Shrek, which was a blast. Most recently, for Halloween 2024, we had a unique theme where we dressed as older versions of ourselves. I opted for an “active senior” look, complete with a pickleball paddle and small weights. It was a fun way to celebrate the season!

If you weren’t in marketing, what career might you have pursued?

When I was in university, I initially thought I would pursue a career in Human Resources. I even took several courses focused on that path. However, after starting my first job and collaborating with the marketing department, I discovered that their creativity resonated more with my interests. I realized how much I enjoy designing graphics and working with programs like Photoshop and InDesign. I took a digital marketing course in the evenings to learn more about this career path.

Rapid Fire – This or That Questions:

• Books or movies? Both!
• Hot weather or cold weather? Hot weather
• Apple or Android? Apple
• Podcasts or music? Podcasts
• Work remote or in office? Remote work
• Video call or email? Email
• TV app or set-top box? TV app
• Writing or typing out notes? Both
• Coffee or tea? Coffee
• Travel for adventure or relaxation? Adventure