Tonya has been part of the Execulink team as a Business Product Specialist since December 2020 and she has carved out a niche role and taken our Business marketing initiatives to the next level. Her understanding of B2B marketing and content creation is phenomenal. She is very organized and keeps projects moving forward to improve the products and services Execulink has available for businesses. Execulink’s is currently recruiting for another Product Marketing Specialist! If you think her role sounds interesting, we encourage you to apply!
1. How would you describe your current role?
As a Product Marketing Specialists at Execulink I help to manage the messaging, positioning, and branding of our Business Product Portfolio which includes – Internet, Voice, Mobility, TV and Network Solutions.
I support the development of product strategy by conducting market research, analysis and performance reporting and collaborate with sales and marketing to validate and execute our marketing initiatives for business growth.
2. What do you find the most challenging in your current role?
Getting to know everyone within the company and understanding each role in a virtual/hybrid setting. There have been opportunities to meet colleagues face-to-face during events and in-person meetings. I’ve loved getting the chance to connect there. However, having the flexibility of a hybrid role is very valuable to me as well.
3. If you could witness any historical event, what would you want to see?
The Civil Rights and Women’s Rights Movements.
4. What does a typical day look like for you?
Early morning me time, daughter time before day care, work time, dog time at lunch, work time again – in that order.
A typical day can vary based on priorities, but usually consists of meetings with sales, sales engineers, and marketing to collaborate/brainstorm and execute on projects and campaigns.
I regularly conduct research, analysis, and performance reporting to support the development of product strategy, and work on content strategy/development for our online and offline channels to increase our business brand awareness and sales leads.
5. What’s your go-to productivity trick?
Creating and maintaining a “to do” list – daily.
This or That Questions – Choose Your Preference!
Tonya provides valuable expertise and creativity to her colleagues through her role as Business Product Specialist. She stays innovative and finds new ways of reaching businesses of all sizes from small businesses to enterprises. Her passion for delivering high-quality and awesome content shines through in many of the blogs she writes! If you are interested in joining the Marketing team visit our Careers page today.